Facebook, MXit, Twitter, YouTube, internet,
email, cell phone technology and apps – our heads are spinning!
Some of us grew up with party lines, telex machines and basic
two-way radios. All communication, in business or private, was
conducted by letter or telephone.
The clatter of telex machines, typewriters and mechanical adding
machines were inherently part of the familiar daily office scene.
Urgent news, good or bad was delivered to the front door by means
of a telegram.
The first sign of the changing world was the word processor. The
first ones were the size of a small desk and replaced the then
cutting edge golf ball typewriter. Electronic calculators, fax
machines and the first personal computers followed swiftly with
cell phones close behind.
Today we communicate instantly. You can watch a video of your
latest grandchild on your cell phone minutes after birth, check
the weather, watch movies, sport and the stock exchange whilst
walking down the street or waiting for your coffee. We SMS and
Skype halfway around the world in a flash.
So what has really happened? Technological advancement is staggering
and without doubt social networking is the fastest growing and
arguably the most powerful communication medium today. New applications
are added every day and instant messages and news flash around
the world in a micro second.
It is powerful, it is influential and no one is immune.